WPP’s decision to exit US TV ratings market may herald more big changes at...
Is WPP boss Sir Martin Sorrell gradually dismantling Kantar, his big research offering? We only ask because WPP this week announced the second of two deals which see big slugs of Kantar business turned...
View ArticlePublicis buys into Israeli ad tech company Matomy
Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to locate and keep online customers. PG has the option to buy another...
View ArticleAndrew Mennie of Moxie: why we need to do much more for mobile shoppers
In 2014, advertisers finally saw a much-heralded shift in the industry landscape occur. Mobile advertising is now shaped to become the most dominant form of advertising in the UK, with a recent study...
View ArticleMartha Greene expands Pointblank production empire with new photography division
Martha Greene’s production company Pointblank Productions, with offices in London and New York, has opened a new photography division. Photographers include Matthew Beedle, Ryan Edy, Chris Floyd, Nigel...
View ArticleMark Popkiewicz of Mirriad: why music videos are the new battleground for...
Investment in digital video advertising is exploding and this is reflected by a recent IAB study, which found digital advertising spend to be up 16.6 per cent to £3.5 billion for the first half of...
View ArticleSamaritans Radar aims to provide safety net on Twitter
Samaritans, the leading suicide prevention charity is launching Samaritans Radar – a free web application that monitors friends’ Tweets, producing alerts if it spots anyone who may be struggling to...
View ArticleW&K launches Honda’s mean machine with a drive on the wild side
Here’s a cute online launch film for the Honda Civic Type R from Wieden & Kennedy. It breaks today. “Cute” might not seem the right word for this 290 bhp turbo-charged boy-racer’s wet dream that...
View ArticleLevy gets the deal he’s been looking for with $3.7bn buy of Sapient Nitro owner
Publicis Groupe boss Maurice Levy (left) has finally pulled of the transformational deal he’s been looking for with a successful $3.7bn bid for tech-cum-agency company Sapient. Sapient Corp, the owner...
View ArticleJessica Mcclennen: four simple social media tips to help your business thrive
Social media is crucial when it comes to keeping your business relevant in a competitive online marketplace. There are many ways that people stay connected nowadays, but things are more closely related...
View ArticleMichael Lee: is the ad agency dead – or changing dramatically into a...
The demise of the ad agency appears all set. A tombstone prepared. The obituaries written. The lilies artfully arranged. Which is a perfect time for the AdForum 2014 Summit. The “Summit” is where a...
View ArticleMost digital ad impressions are junk says Kraft
Up to 85 per cent of digital ad impressions are are fraudulent or, at best, unprovable according to Julie Fleischer, Kraft’s director of data, content and media, speaking at Ad Age’s recent Data...
View ArticlePublicis needs to work hard to get $3.7bn of value out of Sapient and Sapient...
Foreign interlopers often receive a raw deal in the good old US of A, think of all the British agencies that came unstuck over there (most notably Saatchi & Saatchi when it bought Bates) as the...
View ArticleDentsu Aegis snaps up international mobile agency Fetch Media
Dentsu Aegis has bought international mobile agency Fetch Media for an undisclosed sum. Fetch was founded by James Connelly and Declan Reddington in 2009 and currently employs 96 people in the UK, US,...
View ArticleAdobe predicts a bigger, more mobile Christmas
You can see why retailers start their Christmas campaigns early. The latest online shopping prediction from Adobe estimates that prices in the UK fall by ten per cent in November, 15 per cent in...
View ArticleFacebook to launch business challenge to Linkedin
Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The new site, or add-on to Facebook’s site, has the working title of ‘Facebook At Work’...
View ArticlePublicis Groupe embarks on yet another mystifying digital reshuffle
Publicis Groupe bought Montreal-based Nurun, which has 11 offices across the world, in September from Quebecor Media in a $115 million deal. Nurun’s offices in Montreal, San Francisco, Madrid and...
View ArticleIs India the key to Publicis’ $3.7bn Sapient deal?
Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap labour (for the most part) and lots of technology skills (office, left). But, as the mag also...
View ArticleDurex puts some tech into condoms and ‘pleasure gels’
Durex is launching a campaign through agency Havas for its new e-commerce website and Durex Explore app. It claims this is the world’s first ‘synchronised dual screen film,’ showing what goes on behind...
View ArticleJohn Hegarty sets up The Garage for start-up companies
Nice to see that Sir John Hegarty is doing something useful in the UK (as opposed to buying another vineyard in France) with his share of the proceeds of BBH’s sale to Publicis Groupe. Hegarty is...
View ArticlePaul Marsden of Syzygy: the future is already here – but today’s digital...
The recent record-breaking IPO of Hangzhou-headquartered Alibaba marked a seismic shift taking place in the evolution of the internet and digital business. Alibaba, already the undisputed king of...
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